Bullseye’s Playground

In collaboration with: Pysop Interactive, Target, Google

Bruno Kruse: Game Design, IxD Lead, Javascript


Bullseye's Playground is an interactive gameworld designed for Target's winter campaign. The IxD challenge with this project was to design six cross-platform game experiences that worked in 3D and 2D for devices without webGL support. Each game had multiple points of entry and unlockables won by scanning or entering special 'passcodes' found throughout a store. Work progress consisted of a series of wireframe iterations and webGL development for mobile.